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9 An Introduction To Audiovisual Analysis

The precept of separation should be restricted to tv advertising and teleshopping, and product placement ought to be allowed beneath sure circumstances, until a Member State decides otherwise. However, where product placement is surreptitious, it ought to be prohibited. The principle of separation shouldn’t forestall using new promoting strategies.


“The most essential factor to bear in mind is figuring out what applied sciences take benefit of sense to achieve the event’s specific targets,” says Mary Boone, a Connecticut-based advisor who works with purchasers on organizational communication and assembly design. “Whatever technology or audiovisual you are using, all of it must be in service of constructing the assembly more practical, and never only for the wow issue,” Boone says...

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