Google contends that the Privacy Sandbox merely responds to the evolving shopper privateness considerations that led to the third-party cookie’s phase-out. While the litigation is in its early levels, a legal determination on this case has the potential to impression the complete adtech industry and the adoption of various post-cookie tracking solutions, together with Topics. We will be monitoring this case intently and reporting on important developments in future weblog posts. Unlike tv and radio adverts, for instance, digital advertisements on platforms corresponding to Google may be selectively micro-targeted and are therefore much less likely to be a focus for advertising watchdogs.
Future will use the recent capital, which brings its total funding to more than $110 million, on adv...Read More