Moreover, this technique ought to assist keep the consistency of your message, and according to Rand Group, a constant advertising message might enhance model recognition. An inconsistent one then again can be pricey – it could possibly result in significant setbacks for brand recognition. Social media provides many price-free avenues for advertising your model, including Facebook and Twitter.

Johnson & Kellaris have thought of experience contributing to familiarity. Review of the literature exhibits that information; experience and familiarity are closely intertwined. Following Alba and Hutchison’s definition, model familiarity is identified because the accumulated correlated experiences that prospects have had with a model (Ballester, Navarro & Sicilia, 2012)...