And their monopoly power doesn’t simply damage consumers from a privacy perspective, it hurts competitors in digital ad markets too. When you go to an web site and load a web page, within the milliseconds that it takes for that page to load, there are real-time auctions working within the background that determine which advertisements to load in your page. Almost all on-line ads are delivered in this means, where highly advanced public sale markets make their cash by competing on who can better monitor users and invade their privacy more totally. Advertising campaigns used to be planned and managed by media buyers—usually 22-year-old, newly graduated communications majors.
And that’s because Locanto has uniquely distinguished categories for promoting occasion tickets, leisure activiti...Read More